“I’ve always felt like I was beating everyone by getting up early. “My sister, brothers and I would wake up at 6:00 AM, even on the weekends, to help out in the restaurant” he tells us. “I do this every day, like a crazy person.” ![]() Sunlight cuts streaks across the living room, and he’s pacing back and forth, tapping at his phone, stepping into the glow and then out again. Teddy Santis is very awake when we arrive at his Astoria apartment. If you’re waking up late, by the time your brain starts firing it’s already past noon.” “I’ve always felt like I was beating everyone by getting up early. We drive by the Aimé Leon Dore founder’s Astoria apartment. The designer has brought the model “to light”, giving it a touch of vintage in the yellowed panels and a contemporary design with four new colorways.Queens kid. For the project, Santis works with Sonny basketball team and a team of boys under 15 trained by Kenny Satterfield. But soon, it was removed from the market and ended up in oblivion. New Balance collaborates with the Aimé Leon Dore in 2020, for the P550 Basketball Oxford model, which is an archival silhouette from 1989 designed by the company to play basketball. In a recent interview he said: “the time will come when the streetwear market will be saturated with €1000 sneakers and it will come soon”.Ĥ. In fashion there isn’t a middle ground: either you dress simply and go unnoticed, or you are a total victim of streetwear, because fashion has taken possession of it. For him, the fashion of today leaves no way out and the idea of ’street’ has lost the control. New York has the street-style paternity and Teddy Santis knows what that means. TEDDY SANTIS DOESN’T LOVE CONTEMPORARY STREETWEAR Moreover, there’s the flagship of the brand, like a concept store located in Mulberry Street 214.ģ. The name of the brand comes from “aimer”, which in French means “love”, then his middle name of Leon and finally Theodore, his real name. New York is not just a stereotype to him, because Aimé Leon Dore tells it for what it is: the city that formed it and that enriched its cultural baggage. ![]() Every single item is a memory, from the hat worn under the scorching sun of a basketball court, the oversized shorts used to stay in the garden of his home in Queens, to the the hoodie that hides the headphones playing Nas, Jay Z and Tupac. Teddy Santis wants to tell the Big Apple as only a boy who grew up on the streets of the city could do. The brand was born with the need to create a new streetwear concept, which we could define as a post-streetwear halfway between New York in the Nineties and a futuristic tailoring. He begins to study fashion as a self-taught man, thinking about a new life project when the restaurant is about to be closed by an American multinational, which for the construction of a new subway line, tells the family that it had to demolish the company. He spends the early years of his young age between playing basketball with friends and working in the family diner on the 89th. He was born in New York, grew up in Queens and has Greek origins. TEDDY SANTIS HAS NEVER ATTENDED UNIVERSITY Teddy Santis is a multifaceted creative and behind his new role as creative director, there are 4 curiosities about his life that we want to tell you.ġ. ![]() I see a huge opportunity to tell authentic stories with real people at the forefront, creating global campaigns that connect our core values with the rest of the world”, he released to the press. “I was attracted to New Balance for the way it built a business based on values such as integrity and authenticity, rather than hype. The MADE in USA line is, together with MADE in UK, the cornerstone of the company over the 70% of the New Balance products on the market are part of it, including the historic 992, 993 and 990v5 sneakers. The designer has divulged the news from his Instagram profile, but we will have to wait until 2022 to see his first collection. After several rumors, the news has arrived: the American designer Teddy Santis will take the reins of the New Balance “MADE in USA” line.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |